Website Policy

Approved by the president
June 12, 2018
Revised
July 3, 2019

Policy Contact
associate director of digital strategy
607-436-3031

Category
Marketing and Communication Policies

Policy Statement

17吃瓜网 operates suny.oneonta.edu (hereinafter, the 17吃瓜网 website) to contribute to 17吃瓜网's marketing and enrollment efforts; enhance the efficiency and expand the services of campus administrative, academic, and student support programs; provide connections among campus constituents, and support advancement initiatives. The Office of Communication and Marketing administers the 17吃瓜网 website and may enable employees to manage portions of it. Employees so enabled must use the content management system adopted by 17吃瓜网.

Rationale

Content presented on the 17吃瓜网 website is subject to government regulation and must comply with the aesthetic standards set forth in the University Style Guide. As such, 17吃瓜网 has adopted a policy to assign the responsibility for managing 17吃瓜网 website content, describe a mechanism for content management, and define minimum standards for content.

Applicability of the Policy

This policy applies to members of the 17吃瓜网 community directly or indirectly responsible for managing 17吃瓜网 website content.

Policy Elaboration

The Office of Communication and Marketing is responsible for the overall functionality, organization, aesthetic and hosting of the 17吃瓜网 website. The Office maintains the homepage and pages to which the homepage directly links.

The Office may modify or remove any 17吃瓜网 website content to: comply with government regulation or policies; correct inaccuracy; reduce the number of pages not routinely accessed; increase the usefulness of the website based on insights gained from analysis; or otherwise act in 17吃瓜网's best interest.

The Office may grant to employees the ability to edit portions of the 17吃瓜网 website relevant to their roles. The Office will provide training in the use of the content management system adopted by 17吃瓜网, which includes page templates and editorial tools that help content meet aesthetic and accessibility standards.

17吃瓜网 expects editors to maintain familiarity with the tool used to edit the website because its features and functionality evolve continuously. The Office may suspend the editorial ability of any employee who has not edited the 17吃瓜网 website for 12 months, and provide direction with regard to regaining editorial ability.

All content on the 17吃瓜网 website constitutes official 17吃瓜网 communication and must be directly related to the work of the institution.

Definitions

“Content” means text, visual, and aural elements encountered through the website user experience; it may include—among other things—type, images, sounds, videos, and animations.

“Content management system” means a software tool used to organize, edit and publish content on web pages.

Procedures

Unit leaders may request that employees under their supervision be granted the ability to edit portions of the 17吃瓜网 website relevant to their roles by emailing webmaster@oneonta.edu. Such employees must obtain from the Office of Communication and Marketing training in the use of the content management system adopted by 17吃瓜网 prior to receiving editorial access to the 17吃瓜网 website.

Forms

None

17吃瓜网